Meta titles

Meta Titles: What are they and how to use them?

Using Meta Titles will significantly place your website higher up in Google searches. This should be one of your priorities for your website. If you aren’t willing to be more deliberate and creative with your webpage titles, then you risk landing on the back-end of Google’s search results.

If you are a business owner with a website, one of the purposes of having one is to sell your products/services. And if you don’t already have a website, let Own Website help you bring your website to life, then use the most captivating Meta titles to rank high in Google searches, grow traffic and increase turnover.

What exactly are Meta Titles?

As the name suggests, a Meta Title is superior to or stands out among other titles that will come us in web searches. If you’re using Google’s search engine for example, and you enter your search term, a list of results will pop up. There is usually a line that heads the list and will be highlighted in a different text color and a larger font size from the other texts and has the contents of the webpage previewed. This title for the webpage is known as the Meta Title.

Why are Meta Titles so important?

If you want to increase leads to your website and improve your customer click-through-rate, then a well thought out and captivating Meta Title will get this done for you. If your titles are drab and lack creativity, chances are they will not be considered Meta titles and will not appear in top searches.

Thankfully, there are steps you can take to create exceptional Meta Titles that will get your webpage visible ensuring they appear in top search positions. These titles are important elements for both your website users and the search engine they will use.

How you know you have a good meta title?

One very effective way to use Meta Titles is to help boost sales and drive traffic to your website. Your titles should be clear, concise and as descriptive as possible.

A meta tile should not exceed 60 characters – with space.

Not sure how to check characters? Go here.

A good Meta Title fosters search engine optimization (SEO). If you want to learn more about SEO and how to use them, check out this article.

Your Meta Title should have keywords or phrases that will describe what is on your webpage. This should also include the website or company name. The title should showcase as best as possible, the relevance of the content to stimulate the user to click on it.

You should always seek to have a balance when creating your titles as well. As such, ‘keyword stuffing’, a term coined by Google is a definite no-no. You will also need to take into consideration the relevance of your keywords to the content on your webpage. Your titles should never be misleading.

Uniqueness is key for Meta Titles. You want your keywords to stand out from other webpages.

Five easy ways to use meta titles

1. Say what’s special about your product/page

Use your Meta Title to highlight what’s special about your products/services. The click-through-rate is very important for your website. Avoid vague captions that are cliché and boring. That is how your webpage appears at the bottom of searches. Instead use catching phrases such as:

  • ‘Free shipping’,
  • ‘15% off your order’,
  • ‘BOGO Sale’ etc.…

2. Lead your titles with action words

Use verbs should at the beginning of your Meta Titles. You have no time to build momentum. You have to get to the point. Verbs such as ‘shop’, ‘get’ and ‘purchase’ are excellent lead verbs.

3. Use relevant keywords from the page

Keywords add the finishing touches to your Meta Title. You should keep in mind that your main keyword should be used early in your title (try for the first 2 to 3 words). By doing this, search engines will know the keyword you are trying to position.

4. Be concise

Keeping your title short and spicy will work in your favor because top search engines do not display more than 60 characters of your Meta Title. Having a concise title also allows users to read your title in full and quickly. The search engine also showcases all of your keyword(s).

5. Promote customer loyalty

If your company or brand has a fan-base, you will have no problem using that name within your Meta Title. This is why customer engagement is important and first impressions are lasting. First time customers who have great experiences will shop again and word of mouth will spread the good news.

Wrapping up

Now that you understand the importance of meta titles and how to use them effectively to drive sales on your website, there is no doubt that your click-through-rate and conversion-rate will increase.

Meta titles play a significant role in SEO and may be considered one of the most important signals relating to your search engine page ranking. Be sure to keep each title you create unique so that it doesn’t copy another. Consider optimizing other sections of your website too, like your images. Learn these easy, fail-safe tips to optimize your pictures for better SEO.

Start using meta titles today when you build your own website for greater success in search engines.