Thanks to amazing website builders, anyone can create a gorgeous website in almost no time. Good website builders have scores of beautiful templates, an easy-to-use interface, and tools that allow your website to be customized for just about any industry you can think of! But how do you know if a website builder is right for you?
In this guide, we’re discussing the pros and cons of using a website builder. But first…
What’s a website builder?
A website builder is a tool that makes it easy to create your own website by customizing website templates to suit your brand. Do you know those build-your-own-sandwich shops that offer varieties of bread, meat and vegetable fillers, and sauces? A website builder works kind of like that. We offer you lots of templates and design options that you can combine to create the website of your dreams.
To help you decide whether you should use one, here are the pros and cons.
Using a website builder: The pros
1. Ease of use
Because website builders are designed for people who have no web development experience, good ones are super easy to use. In fact, ours comes with a drag-and-drop interface, which means that all you have to do is select a template you like, then drag features you like to your website and drop them in! You can create a gorgeous online shop, portfolio, gallery, or whatever website you want in minutes.
Using a website builder could save you buckets of money right up front. A website builder means you don’t have to hire a web developer to create your website, which saves you money. (Our packages start at $3 a month!)
A gorgeous website for less than what you’d spend buying a single cup of coffee every month? Yes, please!
3. Built-in SEO tricks
Chances are that even if you have a business idea that feels unique, your website won’t be the only one offering that service. If you want visitors to be able to find your website, you’re going to need to use SEO to rank higher in search results. Good website builders are often designed with SEO strategies in mind. That’s why our website builder offers such sleek designs for our templates: It’s been proven that sleek, uncluttered website designs are better for conversion.
Our SEO experts have already figured out how to optimize all our website templates. Our website builder has tools that let you easily change your titles and meta descriptions, so your website shows up earlier in search engine results.
This means you don’t need to hire an SEO expert to tweak your website after you’ve built it.
4. You can create any type of website
Modern website builders have so many features that there’s very little you can’t do. Our website builder makes it easy to add contact forms, an online store, blogging tools, image sliders, and many more interactive features to help you (and your visitors!) get more out of your website.
5. More control over the aesthetic
When you create a website yourself, you get to choose the exact design you want. You don’t need to spend hours trying to communicate your vision to a web designer, then spend even more time arguing over the final version because it doesn’t look anything like what you wanted. You get to decide the fonts, colours, and layout of the website all by yourself.
6. Easy way to create mobile-friendly websites
Our templates are all optimized to look great on mobile phones. We know that most browsing activity happens on tiny mobile screens, so we design our templates with this in mind. Follow a few best practices, and your visitors are sure to enjoy their mobile viewing experience.
There are many reasons why you should use a website builder. Here are some reasons you might not want to.
Using a website builder: The cons
1. A cheap website builder will do more harm than good
You don’t need to spend mountains of cash to get a good website builder. (Again, our plans start at $3 a month.) But if you use the free option that lots of companies offer, you may end up with a tacky, cheap-looking design. Also, some website builders don’t come with most of the features your website needs to function.
To make sure you don’t get robbed, look out for these features:
- Customizable templates
- Premium plugins
- eCommerce features
2. Not everybody is a budding Picasso
It’s great to have control over your website’s aesthetics, but not everybody who can design a website should design a website. To make sure you don’t end up with an eyesore, choose a website builder that has lots of gorgeous templates that no one could possibly mess up. The less work you have to do to make a template beautiful, the better for your website.
3. All those website builder features might make it easier to procrastinate
Because our website builder has so many amazing features, you might find yourself overwhelmed by all your options and end up spending way more time building your website than you should. Remember: The point of a website builder is to create a website quickly. You can always tweak the design of your website later. So, figure out exactly what you need your website to be able to do. In the beginning, add only the features you absolutely need. If, later down, you realise you need more features, add them. But don’t let indecision slow you down before you’ve even launched your website.
So, should you use a website builder?
A website builder is a great way to save time and money while still creating a gorgeous website that your visitors will love. If you choose the right website builder, select the right features, and manage your time so you can launch your website quickly, there’s no good reason not to use a website builder!