When you’re a freelancer, there’s no real limit on how much money you can make. So, why do some freelancers have more clients than they can fit into their schedule while other (sometimes, more talented) freelancers struggle? The answer is simple: Advertising. You could make the best cupcakes, write the most hilarious blog posts, or knit the warmest quilts; if you don’t have a website advertising your services, nobody but your family and friends will even know you exist.
The good news is that you don’t even have to be particularly tech-savvy to create a gorgeous website. And you don’t need to invest buckets of cash, either. Thanks to our website maker, you can make a beautiful website without going broke or breaking a sweat!
What’s a website maker?
A website maker is an all-in-one software that lets you quickly make your own website without any manual coding. You can literally create a website in minutes.
Now that you know what a website maker is, here’s how you use it to get the orders to pour in!
How to use a website maker to create your freelance website
1. Choose a bold business name
You need a name that will get people to sit up and take notice of your work. At the same time, though, you don’t want to end up spending months agonizing over the “perfect” business name. After a while, your brand’s reputation will be bigger than any name you choose. But just to get you started, here are some tips for choosing a business name:
- Make it descriptive. Your customers should be able to look at your business name and guess what product or service you sell.
- Keep it short and easy to spell. This makes it easy for people to find your website.
- Make it pleasing to the ear. Alliteration, rhyming and onomatopoeia will make your name sparkle and sing!
2. Buy your domain and hosting
To get your website up and running, you’ll need a domain and hosting. Your domain is your website’s URL. It’s the address that people will type into their browsers when they want to go directly to your website. Your hosting is where all the files that make up your website will be stored.
When you use our website maker, you get a “.com, .net, .biz, .org, or .net” domain – free for a year. You can also use our website maker for hosting, which saves you the hassle of figuring out where to host your website.
3. Choose a great website maker
Website makers range in complexity, but the best ones (the ones that are actually worth the money) feature a simple interface that you can quickly get familiar with.
Our website maker features drag-and-drop technology, which means that all you have to do is choose a theme you like, then drag and drop design elements until the website looks exactly the way you’re picturing it.
With our website maker, you also get 24/7 customer support, so you have help if you ever get stuck.
4. Choose a lively layout
Just like your business name, your layout will be a huge part of what reels your customers in. Your layout includes things like your website’s color story, which elements stand out on your web page, and what grabs your customers by the collar as soon as they open up your website. It also includes the flow of your website and how you want your customers to scroll. (Do you want them to scroll horizontally or vertically?)
Once you’ve chosen one of our gorgeous templates, you get to tweak it and add your own zing until you end up with a stunning website that dazzles your customers.
5. Add your main pages
You don’t need to have all the content for your website before you create it. But it’ll help to have at least these main pages:
This is your landing page. It’s your window dressing. It’s the first thing your visitors will see when they enter your website, and it’s the page that will help them decide whether you’ll be a good fit for them or not. On your homepage, pull out all the stops.
This is where you tell your customers what you do. On this page, you want to include a fun, thorough description of the services you offer, along with testimonials and a “Hire Me!” Call to Action.
On this page, you’ll tell your brand’s story in a way that puts the spotlight on your customers – not on you. You want to make sure that by the time they finish reading this page, your customers understand exactly how your services will help them eat better food, write better blog posts, or get better sleep.
In this section, you’ll want to showcase work you’ve already completed, so your customers can see the amazing work you’ll do for them if they hire you.
These should be sprinkled throughout your website, but it’ll also help to have a single page dedicated to glowing reviews from some of your past clients. (In the early days of your website, you might have to do work for a few friends, so you can get testimonials. You can also hit up your favorite customers and ask them for a review for your website.)
This is where you’ll add your contact information, so your customers can get in touch with you.
There’s an argument for excluding your rates from your website, but we think it’s better to market your services well, then make attractive rates part of your marketing. (Trying to hide your prices is not a good look.)
6. Make your website mobile friendly
Most people will end up accessing your site on their mobile phones. This is why every website you create using our website maker is guaranteed to be mobile friendly.
If you’re using another website maker, you might need to take extra steps to make sure your customers can easily navigate your website on the tiny screens of their cell phones. Whatever you do, though, never launch a freelancer website that isn’t mobile friendly.
That’s it! Follow these six simple steps, and you’ll have a gorgeous freelancer website in no time.