Most modern internet users get their content from videos rather than static text. So, if you’ve been trying to incorporate more video content into your website, you’re following the right instincts. But if you’re hosting your videos on your own website instead of linking to YouTube, you’re not getting the most out of your video content.
6 reasons to upload to YouTube and link to your website
1. Video files are huge and slow down your site
An HD video file can easily exceed 100 MB. If you amass a following of loyal fans who all want to watch your video at the same time, your website will crawl along so slowly that it will be outstripped by passing snails.
If you want to have high-quality video content (and you should!), it’s better to upload to YouTube, rather than try to host the video on your website.
2. Your website can’t match the viewing quality of YouTube
Your website is hosted on a server that has limited bandwidth. This may cause your video to pause at awkward places or buffer for far too long while their computer waits for your video file to download or stream to their computer. And if they have a slow internet connection? Forget about it.
No disrespect to your website, but no matter how hard you try, there’s no way you can replicate the smooth viewing experience that your visitors will get on YouTube.
Better to upload to YouTube, so your visitors can watch a crisp, gorgeous video on a familiar platform, and then head back to your website for lots of fun bonus content.
3. There are too many file formats to keep track of
As of now, there’s no one standard file format for videos on the internet. So, major browsers have kind of been left to do their own thing, with the result that each browser supports a different file format. Chrome plays all the major video formats, but your visitors who are diehard Firefox fans won’t be able to view H.264 videos, and your Safari savants won’t be able to view WebM or Ogg.
So, if you don’t upload to YouTube, guess who’ll have to spend all their time converting every single video into multiple formats – each one, by the way, measuring hundreds of MB?
4. Bandwidth limits
Speaking of files that are way too big, this brings us to bandwidth limits. This is especially important if your website is hosted on a shared server: Most web hosts impose bandwidth limits to ensure that all their clients have access to server resources for their website. This limit is usually calculated using average traffic rates. If your visitors all want to play the same large video file (sometimes even replaying it over and over again), this will bring your web traffic to a screeching halt, or you might have to pay more for your web hosting service.
When you upload to YouTube, your visitors can play and share your video as many times as they like without crashing your website (or draining your wallet).
5. You get more traffic from YouTube
YouTube is the most popular video hosting platform in the world. YouTube gets more than one billion unique visitors each month. And every month, these visitors watch more than six billion hours of video content.
When you host your videos on your own website and don’t upload to YouTube, you miss out on volumes of extra traffic and visibility. Hosting your videos on YouTube is a great way to expand your reach and to tap into the popularity of the video hosting giant.
YouTube also has lots of social sharing features that makes it easy for your visitors to share your content with people in their social networks. No matter how big your website is, your video content just won’t be able to reach as many people unless you upload to YouTube.
6. No need to convert videos
Do you like converting videos? Because we can think of at least six things that are way more fun.
If you host videos on your own website, you’ll need to create multiple versions of the same video. We talked earlier about converting to different file formats. But you’ll also have to create videos in multiple resolutions. You’ll need a bigger, higher resolution version that your visitors can watch on their laptops or desktops, but you’ll also need a smaller, lower resolution one that they can watch on smaller screens like phones and tablets, or if they just have a slower internet connection that can’t handle the high-res video.
Upload to YouTube and you won’t have to worry about any of that. The platform does those conversions for you.
Video content is the best way to attract visitors to your website. But this doesn’t mean you have to spend any extra time on your website. Upload to YouTube to get more visitors while doing less work!
Liked this post? Check out our post on three easy ways to boost your mobile website!