In the age of the internet, there are more ways to make money than ever before. Whether you’re an established photographer or a complete newbie, you can use a website builder to create a website that elevates your photography business.
How to make money with photography websites
Many photographers make the mistake of relying on free platforms like Instagram to market their work. While Instagram is an amazing way to attract new customers to your website, it can never be a good replacement for your website if you intend to make any serious money from photography. Here’s why:
- It’s difficult to control your brand’s message on Instagram. All it takes is one comment from a troll, and you could end up losing potential clients.
- Instagram’s search feature is terrible for professional photographers. It’s hard to sort photos by a particular category, which makes it that much more difficult for potential clients to evaluate your ability to do the job they have in mind for you.
- A website looks way more professional than a free photo-sharing platform. If you want to attract high-paying clients, you can’t be taken seriously unless you have a website.
Here are some more ways a website can take your business to the next level:
- Online booking
- Increasing your brand’s online presence
- Monetizing your content using affiliate links
Once you have a website, you’re going to need to have a product to sell if you want to make money from your photography.
Here are ten things to look into if you’re trying to figure out how to make money with photography.
Make money with these Photography Website ideas
1. Lure your audience to irresistible photo shoots
Don’t be discouraged by the fact that we live in the Age of the Selfie. Most people still prefer to have their biggest moments commemorated with the help of a professional photographer.
Photo shoots work best if you have access to a studio, whether it’s your own studio or one you rent. But even if you don’t have access to a studio, you can still offer outdoor photo shoots to clients who prefer a more natural look for their pictures.
To help you get started, here are some ideas for photo shoots:
- Pet photo shoots
- Newborn photo shoots
- Maternity photo shoots
- Engagement photo shoots
- Family portraits
- Real estate photo shoots (for advertising)
2. Transform your site with stunning stock photos
Selling your photos on stock photography sites is a great way to earn passive income. You can upload your photos to your Flickr account and license them through Getty Images, or you can contribute to sites like iStock and ShutterStock.
3. Create inspiring photo blogs
If you’re a good writer, you can also start a photography blog where you share your journey as a photographer and show off your portfolio. If you can make your personality shine through in your writing, you can attract enough visitors to start making money through affiliate links and brand deals.
If the thought of making money through brand deals makes you squirm a bit, you can also just use your blog to help your clients get to know you well enough that they feel comfortable booking you for their events. You can also make money from your blog by using it to sell eBooks about photography.
4. Grow your audience on YouTube channel
A YouTube channel is another great way to strengthen your brand’s online presence. Like blogs, YouTube channels require a huge initial time investment, but once you get enough videos on your channel and you start uploading consistently enough to feed the algorithm, you can make decent passive income talking about photography on YouTube.
5. Teach up-and-coming photographers
If you’re good at explaining complicated things, and you’re patient with people who are learning, you might want to consider teaching people who want to get into photography.
You don’t even need to be an expert to do this. You just need to be more advanced than your students. In fact, sometimes it’s an advantage not to be too advanced when you’re teaching complete beginners.
You’re close enough to their stage that you can still relate to the basic mistakes that they’re making, and you can give them useful tips on correcting their technique.
6. Freelance for magazines
If you build a strong portfolio and you’re professional when you interact with clients, you can make good money freelancing for local magazines. It’s not going to be a very reliable source of income in the beginning, but you never know where freelancing can take you. In any event, it’s a great way to make some money on the side.
7. Wedding photography
You already know that wedding photography is a booming business. Even if you don’t want to get into full-time wedding photography, you can always offer your services to friends and family who are about to get married. Once you have some good pictures under your belt, you can add these to your website portfolio and use them to attract new clients.
8. Sell prints online
You can use your website to sell prints of your photos.
A stunning photo is a great addition to any room, and people will pay you well. You can target coffee shops, trendy young couples, artists, and anybody who’d be interested in the kinds of photos you specialize in.
Bear in mind, though, that unless the photo is particularly artistic, most people won’t buy a picture with somebody else in it, so don’t expect to sell too many portraits. Instead, take pictures of objects, landscapes, animals, and other interesting subjects if you’re interested in using your website to sell prints.
9. Lease your studio space
If you have a studio, you might want to consider leasing it to other photographers and photography students. This is one of the easiest ways to make money as a photographer. It’s also a great way to make money during your slow seasons.
So, if you suddenly find yourself needing to travel or if most of your clients have been asking you for outdoor photo shoots lately, you might want to sublet your studio to other photographers.
10. Create an online course
An online course is a genius way to make money as a photographer. You’ll get to teach new photography enthusiasts, and the great thing about it is that after you make the course, you can just relax and watch the money pour in. (Okay, you may have to do some marketing on the front end, but after a while, your course will gain enough momentum that your graduates will market it for you.)
This is a great way to teach new photography students all around the world and make money in your sleep.
Now that you know how to make money with photography, go ahead and get started on your business plan.
With a gorgeous website, a bit of creativity, and a whole lot of hustle, you can turn your love of photography into a lucrative career.