What do a skilled carpenter and a digital marketer have in common? While they are very different in their craft, both only create amazing things with the right tools in their possession. While digital marketers don’t need hammers, wrenches or circular saws, they do need the right resources to help their clients succeed and outperform their competitors. For most digital marketers, SEO tools are critical to their success and even helps them to rank higher in search engines.
Here, we examine just how effective using an SEO tool can be. We’ll take a look at 8 free SEO tools you ought to consider.
What is an SEO tool?
SEO tools provide an in-depth look at the nuts and bolts (pun intended) of a website, including features that can improve pagespeed, visibility and search engine ranking.
The best website ranking tools online today cover most of the following:
- What keywords the site ranks for
- Backlinks
- Site traffic
- Pagespeed
- Ranking among competitors
- Overall site health
- Site Audits
While these are just a few interesting features, many platforms come equipped with their own specialties that help users achieve their goals.
8 Free SEO tools to consider for your site
It’s important to understand which SEO tool does what, so you have the best chance of improving your rankings for your specific needs.
1. Ahrefs
Ahrefs is one of the best SEO tools that provides users with high quality data and analysis for any website. From the upgraded site explorer, intuitive keyword explorer and in-depth domain comparison, using this tool to improve your SEO ranking is an excellent choice. The reporting feature also allows you to present your data in a simplified and easy to understand presentation.
This SEO tool has many great features and is one of the easiest to navigate of the bunch. It’s great keyword research and can help suggest keywords, and can be useful for a site audit, or to track your competitors’ SEO rankings. If you’re interested in link building or understanding detailed SEO metrics, Ahrefs is one of the best SEO tools available.
2. Ranking.name SEO
This is an easy to use DIY SEO tool which can help you optimise your site, increase pagespeed, traffic and search engine rankings. This SEO tool helps you pull data from all major search engines to track how your customers navigate to your website.
It strategically helps you rank higher with top keywords in your market and gives you intel on questions in your competitive niche. It’s advanced analytical report generates tasks for you to complete plus it gives tips to help you optimize your site better. So, there’s no need for marketing or technical expertise. Therefore, you can optimize your site all by yourself!
3. KWFinder
While it’s not an SEO suite or an all-in-one platform, Keyword Finder almost seems like it should be in the keyword research business.
This easy-to-navigate SEO keyword tool is packed with great features and also has the most accurate keyword difficulty available.
With features like local keyword research, SERP analysis and long tail hidden keyword research, KW Finder has what businesses need to implement their keyword strategy.
4. Majestic
Majestic is an excellent SEO analysis tool that boasts one of the most elite site crawlers in the game.
They focus strictly on backlink analysis, so they lack features like other SEO tools, which limits their functionality.
But rest assured, you’ll be hard pressed to find richer data when analyzing websites at both the macro and micro level.
5. SEMRush
Ask any digital marketer if they have heard of or used SEMRush, and their answer is usually the same. It’s “yes.”
SEMRush is a powerful online visibility platform and an essential part of any online marketing strategy because of the number of built-in tools at your disposal.
This software provides a wide range of features including keyword research, site audits and backlink analysis to help you improve your SEO ranking and perform an SEO audit.
6. Serpstat
This all-in-one SEO platform does seemingly everything. Tracking search volume, keyword ideas, pagespeed and other metrics to help you optimize your search engine optimization.
In addition to being an SEO tool, Serpstat defines itself as a growth hacking tool, offering users not only a great interface, but also a ton of great features that can be used to improve a website’s ranking.
Whether it’s performing backlink analysis, researching competitors, providing content marketing ideas and on-page audits, this tool is among the best of them.
7. Google Search Console
Not surprisingly, Google has its own set of SEO tools that can be used to flesh out your searches and improve rankings. And just like Google itself, they are all free.
One of them is Google Search Console, where this service provides an in-depth view of your website and allows users to monitor site performance.
Some of GSC’s other features include the ability to inspect URLs, validate schema tags, and examine security issues or manual actions that may impact a site.
8. SpyFu
Formerly named GoogSpy, SpyFu is a handy SEO tool that focuses on providing organic and paid keywords from any company’s competitors. Any SEO professional who wants to know what their competitors are doing will appreciate this tool.
The Final Point
Having information about your competitors is extremely helpful in knowing which terms to target and how to stay on top.
This SEO tracking software is equipped with quality features, including SEO competitor analysis, Adwords competitors, domain comparison, backlink checker and unlimited searches. It is an easy to use keyword suggestion tool that can help you see where you can rank well against your competitors. Set up your site fast and easy with Ownwebsite easy to use website templates.
All our templates are easy to set up and includes hosting and a domain. Use one of the above-mentioned SEO tools to help you boost your rankings and get more leads on your site.