If you create a website with awesome, high-quality content, you will get lots of visitors, regardless of your domain name, right? Wrong. To create a successful website you need to start with the right domain name, hosted by a reliable domain name service provider.
Your domain name is a key component in running a successful website whether it’s for your blog, portfolio or business. The domain name or the name you call your website is crucial and can either make or break how well your brand performs online.
So what is a domain name, how does it work and how can you find the right domain name service for your site? You’ll find out all these answers in this article.
What is a Domain Name?
The name you give to your website is referred to as the domain name. A domain reserves an exclusive spot for you on the internet. It is a representation of your website’s numeric IP (Internet Protocol) address.
An IP address is a long series of numbers that say nothing about your brand. For visitors to find you easily, a domain name becomes the face of your IP address.
How Do Domains Work?
To understand how your domain name operates, think of regular mail you get from the post office. Let’s say you write a letter to a friend, using pen and paper. Once you are done you put it in an envelope and then add your friend’s address to the envelope then post it. The postal system picks it up and delivers it.
That’s what happens when you search for a domain name, except that this occurs online and only takes seconds.
When you search for a word or phrase in a search engine, you get a list of the most appropriate options, linked to websites.
Why is Your Domain Name So Important?
- It’s the first impression of your brand. Your website URL is the first thing all your visitors see. When you have a good domain name, it creates a positive and lasting first impression. A bad domain name usually sends all your visitors running.
- It Impacts SEO. Your website’s SEO is very critical. Keywords within your domain name help to optimize your website and enhances your SEO ranking.
- It creates brand definition. Using the right domain name gives you a unique branding opportunity and can help to increase brand recognition.
Choosing the Right Domain Name
So now you understand the importance of choosing the right domain name for your website, but you aren’t sure how to.
We’ve got you. We have created a list of best practices to help you choose the right domain name for your brand.
1. Use the right domain name extension
There are a several domain name extensions to choose from, such as .com, .org, .net, .edu, etc. Even with all these options “.com” is still the best.
That’s because “.com” is the most common, most familiar and easiest to remember.
That said, you can still run a great blog with another extensions– schools would uses .edu and businesses .org. But, blogs, ecommerce sites, portfolios, should go with “.com.”
2. Keep it short & use only words
A great rule of thumb for domain name creation is, keep it short and simple. This way, your domain will be easy to remember and type. Forget about hyphens and numbers, use only words.
If it is complex and long you risk customers mistyping or misspelling it.
3. Use Keywords
Try as best as possible to include keywords that reflect your niche. This will give persons an idea of what kind of product and/or services your business offers. Let’s say you own a carpet cleaning business, you may want to register carpetcleaners.com or carpetcleaning.com. Right away persons will find you and these are keywords that will pop up when someone searches online. This alone immediately improves your search engine ranking.
4. Ensure domain name isn’t Trademarked or already in use
After following the guidelines above, search to make sure that the specific domain name you choose is not already taken. Check its availability on social media platforms, as well as possible registered trademarks with the same name.
Your goal is to build your brand by using the same name across your domain and all social networks. This builds familiarity and trust between your brand and your customers. It also makes it easy for them to find you.
You also want to avoid legal matters; so steer clear of names that already have trademarks.
5. Register Your Domain Name Now
Domain names sell extremely fast. Luckily, most domain names are cheap. However, some persons buy domain names that would suit specific businesses and then try to resell them at alarmingly expensive prices. That’s why you should register your favorite domain names quickly.
Domain registrars like ownwebsite.com will help you to find alternate names during your domain search if the domain you came up with is already taken.
6. Domain Privacy
Finally, your privacy online is the highest priority. Ensure that the security of your domain is at the forefront of your thoughts when you are registering it. WHOIS protection will hide all your personal information from the public WHOIS database when your register you domain.
Where Should You Register Your Domain?
Registering your domain name is very important. And while your domain is the address where visitors can find you online, the webserver that hosts your website is equally significant.
A reliable web hosting and website builder provider like Ownwebsite.com, ensures that when persons search for your website you are online and accessible.
If you are in the market for a reliable platform to host your domain, we highly suggest that you choose us.
When you choose an annual sitebuilder plan from us, you also receive a free domain from any one of these top extensions: .com, .org, .net, .info or .biz.
Remember, your domain name and where your site is hosted will have a significant impact on the growth and success of your website.
Ensure you follow the best practices we provided so that you will have a lasting brand.