Music websites should be an extension of the site and content. They need to be part of the experience. While this might mean different things for different people, there are certain basic components that we all expect to find on our favorite band’s, instrument seller’s, or voice coach’s website. So, since you are now the one creating the music website, you need to create the best experience possible.
7 Steps to Create a Stand-out Music website
What are some of the things you should do to create the best music website? The answer to that depends on your area within the music industry. Here are some general steps to consider.
1. Get a Domain Name
The most important component of building your music website is the address.
- Will you be using your band’s name? Is it a common name, and as such, perhaps taken?
- Try adding ‘band’ to the URL to separate it from the other website.
- Is your band known by its abbreviation or a shortened form of the name? Use that instead, since fans would already be familiar with it.
- Or include the word ‘official’ since grateful fans may have already created fan-based websites using your name. You could try purchasing it from them as well.
- Perhaps you are a voice coach, sell instruments or offer piano lessons. You can try playing into SEO tactics by adding a geographical location, or a keyword that your audience may search for in your URL, such as ‘saintpaulvoicecoach.com’.
2. Opt for a Site Builder
Music is a creative medium and the only way to make your website become an extension of your music is to be in control of every facet of its existence. Using a website builder will get you involved from the very beginning while giving you access to all the tools and resources needed to creatively and professionally express yourself.
OWNwebsite does provides easy to use site builders without the need to have much technical knowledge. This is possible thanks to a drag and drop interface that allows you to move things around to represent your unique style. No music website would be complete without music samples, so widgets allow you to add audio-visual material, such as sound clips. And best of all, all website building plans include web hosting and a free domain when you take a one-year plan at Ownwebsite.
3. Remember to be mobile-friendly
SEO is the be-all-end-all of websites, so you want to ensure you take it into consideration. And one of the big SEO tips is to be mobile-friendly. While building your website, consider how it will look on other screens, such as tablets or smartphones. Make the necessary adjustments per screen, which should include the use of your fold, location of calls-to-action and design of your menu bar to name a few.
4. Add pages to your music website
Since you must have a homepage, what other pages should you include? Consider:
- About Us: what would you like fans, potential fans, the media, and other interested parties to know about you? Perhaps your name is quirky and has always been a question you face. Did you start out as a kindergarten teacher but was fired for rapping the lessons to the kids?
- Merchandise/Products: if you sell official items, you need a page where all your merchandise can be found and paid for easily. If you have not yet caught a handle on official merchandise, included in our website builder is the ability to create your own merchandise, as well as add popular payment options, such as PayPal.
- Contact Us: let fans and customers know how they may get in contact with you.
- Events page: let fans know when you will be going on tour, where and how they can get tickets.
Which pages you ultimately choose will depend on the type of music business that you have.
5. Prepare a 404-error message
Think of all that could go wrong and put in contingency plans. One thing that could go wrong is that a page won’t load. In this event, you do not want to cause alarm among your fans or visitors, nor do you want them to leave your music website. Keep them on the website by creating a 404 page. It serves to reassure them that it is temporary, and invites them to check out other areas of your website that function as normal.
6. Don’t forget your other online spaces
Your music website should serve as the hub for your online presence. It will be the only space you will have complete control over. On the other hand, you need to maintain a presence elsewhere online to accommodate various audiences. To this end, add your social media links to your website above the fold on your homepage.
7. Consider including an EPK
Electronic Press Kits should be a must if you are a performer. EPKs are designed not for your fans, but for the media and other business interests. Information that you should include are a biography, productions (albums, release dates…), awards and recognitions, photos (and possibly videos), contact information and any other element you deem critical to establishing the act as a unique entity.
How to promote your music website?
Now you will need to promote your music website, especially if you are a small or upcoming act. Include the link in all your social media and mention it in every media appearance. If you have merchandise, wear them to these appearances, as well to help get the word out. One of the best ways to have traffic pouring in to your site is to do a little SEO work. Search engine optimization can position your music site in top results in popular SERPs – with the right keywords. This is a sure way to grow your site with organic search engine traffic.
- Start by thinking of a domain name that captures the act, store or service and then register it with OWN website for one year free of cost
- Use a website builder that includes free hosting, like OWN website
- Keep website responsiveness in mind, and optimize for size
- Add webpages as needed, which should include one for 404 error messages and an EPK
Finally, ensure all roads lead to your music website by linking your other online spaces to it.