Having a mobile-friendly website used to be great if you wanted to have a slight edge over the competition. But it’s not just a fascinating little bit of trivia about your website anymore. If you want your website to keep up with the market, mobile-friendliness is an essential part of your website design.
Ever since website makers were invented, any ordinary Joe could create a gorgeous, functional website in minutes. But some website makers have a terrible catch: The website templates aren’t mobile-friendly. They look fine on a big computer screen. But put them on a tiny mobile screen, and the formatting goes all out of whack. Rest assured that our Easy Site Builder comes with full mobile integration. Still, there are some simple steps to keep in mind.
8 ways to enhance the mobile-friendliness of your site
1. Don’t create a duplicate website for mobile users
If there’s one thing Google hates, it’s duplicate content. If you build two separate websites with identical content, you could tank your search engine ranking.
2. Don’t exclude any brand of mobile devices or platforms
If you alienate a significant portion of your customer base, they’ll just spend their money elsewhere. Mobile users have come to expect that they’ll have a pleasant browsing experience on your website, no matter which of their devices they’re using. If your website won’t give them this uniformity of experience, they’ll just find a website that will.
3. Pay attention to font sizes and button sizes
The worst thing that can happen to mobile users browsing a website is that they’re suddenly faced with itty-bitty font sizes that make them have to keep zooming in just to be able to read your content. And if you keep giving them tiny little buttons that make them press the button three columns over, eventually, they’ll get frustrated and leave your website altogether.
For your website template to be mobile-friendly, they need to allow you to adjust the size of your buttons and your fonts.
4. Choose website templates with a responsive design
Our website templates have responsive designs that ensure your website can be pleasantly navigated on screens of various sizes. These website templates can identify your customers’ screen size and even how they’re holding their phone, so it can adjust the web page accordingly. This means that both your horizontal scrollers and vertical viewers will be able to comfortably scroll through your website, read content, and click buttons.
This used to be considered a cutting-edge feature of only the most tech-forward websites, but now it’s such a mainstream feature that it’s essential to include it if you want your website to be competitive.
5. Use a variety of content formats
It’s boring scrolling through blocks of uninterrupted text. If you want to give your customers a pleasant scrolling experience, make sure you incorporate a variety of content formats into your website. This means adding videos, slideshows, gifs, images, and interactive tools. These add interest to your website and make your customers more likely to stay on your website. The longer your customers stay on your website, the more likely it is that they’ll end up spending money.
6. Use high-resolution pictures
While you’re spicing up your content with pictures, don’t settle for grainy, low-resolution images. The newest mobile devices have high-definition screens that can detect quality about twice as well as a laptop can. This means that your images need to be high-resolution if they’re going to look nice on these screens. If you skimp on the quality of your images, your viewers will see blurry, pixelated pictures that don’t do a very good job of showcasing your products.
7. Format your content to be scroll-friendly
There’s another reason you don’t want to have endless walls of text. These are horrible for mobile screens. Mobile users are accustomed to scrolling through websites, often while doing something else. They don’t have time to stay glued to their screens reading your epistles about the virtues of your product. Keep it scrollable.
Here are some tips for making your website more scroll-friendly:
- Use bullet points
- Use lists
- Use lots of white space
- Break up your text with another content format after ever 300 words or so
- Use subheadings
8. Keep it short
Whenever you do have to use text, keep it short. Try not to write paragraphs more than five sentences long. Also, your product descriptions don’t need to be long, flowery passages, either. If you find yourself needing to write long, rambling explanations, it means your images aren’t demonstrative enough. To use fewer words, deploy better images.
There’s more web traffic coming from mobile devices than from laptops. Optimizing your website for mobile users is a quick way to boost your sales, especially since mobile searches are usually location-based.