As a website owner, you want to capture your visitors’ attention from the onset. You need something that catches their eye right away and keeps them clicking through your website. To do this, you need to add lots of pertinent images to your web page to make it aesthetically pleasing. Beyond using images that speak to your brand’s awareness you need a logo that shows who you are and what your business is about. Keeping your visitors’ attention is done by coupling great text copy and stunning images.
With the Easy Site Builder, it’s easy to add all kinds of visual content to your pages to make them stand out from the competition.
What the Stats Say
Web content with visuals is 43% more persuasive. 65% of people are visual learners and 90% of the information that we take in that is processed by our brains is visual. Based on those numbers having visual content is integral to your business’ success. Here are four types of visual content that will take your web page to the next level and ensure your content marketing does what it supposed to do; lead to high sales conversions.
The Type of Visual Content that Sets You Apart
Picture Perfect Images
Using images to break up huge chunks of texts increases your chances of having your information read and digested by your followers.
Marketer Jeff Bullas says that articles with images get 94% more views than articles without.
People have shorter attention spans due to the increasing use of mobile internet and the over saturation of digital information; therefore, large chunks of text can be off-putting and lead to a user abandoning your site altogether.
When choosing images for your web content guarantee that you own the rights to the images. Using high-resolution images, you took yourself is preferable of course. However, there are various websites online where you can purchase the license to use Stock Images.
There are also free stock image sites included in the Easy Site Builder. However, there are other free options like Unsplash, Pixabay, and Pexels that allows you to use images that are pertinent to your content. Choose to save your graphics as .png or .jpeg formats.
Captivating Video Content
Videos are an incredibly powerful tool to use to enhance your business. Videos are great for presenting and solving a problem, showing customers how to use a product, or simply explaining a service. Sure, creating video content can be expensive and time-consuming, but a well thought out video shows your customers that your company is prepared to go the extra mile and produce great quality.
A study showed that including a video on a landing page increased conversion by 86%. Why? Because people like to see things in action and are more likely to opt-in when they do.
Types of Videos:
You can use any video format that suits your company’s brand and message to engage your customers.
- Animated Explainer Video
- Customer testimonials
That is just the tip of the iceberg. With video, you can be as creative as you want to be and push the limits of how you produce content for your users.
Infographics are brilliant tools for displaying all of your intricate data and statistics and ordering them into a compelling, easily comprehensible visual displays. Combined with promotional tools (including networking with major influencers, landing page optimization and social media), infographics can become a fundamental part of your content marketing strategy.
What’s more, they look great when you take time and care in their design. Canva, as mentioned earlier, is an excellent tool to make graphics and it’s free.
To reap the benefits of an infographic, the layout and design must be as impactful as possible, while giving all the details succinctly. The graphic design must combine the right colors, shapes and fonts to showcase your important data. The information you include in the infographic must be accurate (peer-reviewed sources are ideal) and relevant; be sure to include statistics to bolster your claims.
Sometimes even the most seemingly mundane statistics can be brought to life when conveyed as stunning visuals. However, ensure all visual elements carry the narrative – don’t get carried away and flaunt your virtuosity with Adobe Illustrator! The information is most important.
Bloggers heavily use infographics, so if you promote yours effectively, it’s highly likely that it will be circulated throughout the blogosphere as well as on social media platforms that are highly visual like Pinterest and Instagram. More social shares mean more promotional hits for your brand, especially if it achieves the sought after “viral” coefficient.
Pro-tip to remember when you share your infographic via social media, it’s best to include a thumbnail image as well as a hyperlink to your site where the full image is hosted. This enables you to bypass any size restrictions on social media platforms and bring more traffic (and inbound links) to your site.
How to Add Images and other Visual Content with the Easy Site Builder
Adding visual content to your website is made simple in the Easy Site Builder. Simply login into your account to add your website and add media directly from computer to your website.
Step 1: Log into your Easy Site Builder to begin editing your page and adding visual media.
Step 2: Click Media at the top of the page and add images, video from the drop-down menu. At this point, you can move the media next to text or an image on the page where you want it.
Step 3: Drag and drop new images and other visual content where you’d like them.